Hammer Museum

Graphic Design

29 Sep 2012 - 06 Jan 2013

© David Bennewith
Churchward International Typefaces, 2009
Photo by Franz Vos, Jan van Eyck Academie
Courtesy the artist. Copyright: David Bennewith.
GRAPHIC DESIGN
Now In Production
29 September - 6 January 2013

This major international exhibition explores how graphic design has broadened its reach over the past decade, expanding from a specialized profession to a widely used tool. With the rise of accessible creative software and innovations in publishing and distribution systems, people outside the field are mobilizing the techniques and processes of design to create and publish visual media. At the same time, graphic designers are becoming producers, deploying their creative skills as makers of content and shapers of experiences. Featuring work produced since 2000 in the most vital sectors of communication design, Graphic Design: Now in Production explores design-driven magazines, newspapers, books, posters, and branding programs, showcasing recent developments in the field, such as the entrepreneurial nature of designer-produced goods; the renaissance in digital typeface design; the storytelling potential of titling sequences for film and television; and the transformation of raw data into compelling information narratives.