Albert Baronian

Jac Leirner

12 Mar - 18 Apr 2015

Exhibition view
Adriano Costa, Gabriel Lima, Amadeo Luciano Lorenzato, Max Ruf, Erika Verzutti & Pedro Wirz (curated by Laurence Dujardyn)
12 March - 18 April 2015

Curated by Laurence Dujardyn

In São Paulo, the Rua 25 de Março - an emblematic street in the city center - is known for its competitive prices. There one will find a strikingly wide range of goods starting from R$1,00 (one Brazilian Real). Counterfeit products are the greatest preoccupation for the authorities- although in prison since 2007, the Chinese businessman Law is still said to be in charge of the pirated goods spread throughout the shops and stalls. When walking down 25 de Março, one will frequently hear the following question being repeated: "É do Law?" (Is it from Law?).

Regardless of their provenance, Rua 25 de Março is a street of things, and they are never still. The bustle of trade sets hundreds of thousands of objects into motion, animated by the mechanisms of circulation and the propagations of daily life. The charge is so intense that one finds oneself facing not only objects, but unique and dynamic displays of forms, light, space and color.

Erika and Adriano have their studios close by, in the same complex as Jac at Rua Helvetia. Gabriel and Pedro used to be working in a studio nearest to the opposite end in the neighboring area of Bom Retiro. Max was in residency just a few blocks up from the street.

Gabriel Lima


Tags: Adriano Costa, Jac Leirner, Gabriel Lima, Max Ruf, Érika Verzutti