Loraini Alimantiri

Rossina Baltatzi

22 Nov - 22 Dec 2007

© Rossina Baltatzi
Installation View
ROSSINA BALTATZI
"Eyesland"

22.11.2007 – 22.12.2007

LORAINI ALIMANTIRI · gazonrouge is pleased to present Rossina Baltatzi’s first solo show.
Through the reasoning of drawing, Baltatzi infiltrates a colourful and attractive world that is overflowed with flashy images of superheroes, images-transmitters of messages and information that supersede each other in extreme speed, capable to hyper-arouse the glance and seduce the mind. This is the world of EYESLAND, flooded with images that belong to the moment. Data broken up into pieces jump out of the pixels and never talk about the present, often refer to the past and always speak about the notional future, using clichés and idols from the realm of the commonplace to suggest a ‘fake’ reality that has been produced by artificial means.
Through her work, Baltatzi aims to investigate this world’s reflection onto human behaviour and reaction. It is a metaphor, an insinuation of the search by the victims of the narcissistic world for an individual or aesthetic identity in order to manage to build themselves as a virtual reality.
Wanting to imprint the paradoxical feeling of the power of simultaneously being attracted and averted by a virtual universe, she chooses to mix and connect miscellaneous elements entrenched in pop culture, mythology, graphic and illustration symbolism, and creates images that exhaust as much as possible the limitations of a depiction which acts strictly as an illustration.
In this exhibition, Baltatzi for the first time transports her imagery onto a printed medium through computer processing. The selection of suitable image-production devices according to their ability to generate meaning is a fundamental aspect of graphic design. Eyesland 7, a digital print created in a traditional design/computer-production hybrid process, a method used by designers in order to enhance the creative process and avoid software restrictions, explores the artist’s fascination with graphic design’s inability to depict depth and demonstrates a dialogue between a handmade drawing representing graphic design elements and a computer generated illustration compiled of imagery drawn by Baltatzi. Eyesland 7 is a kaleidoscopic compilation and reflection of the visual graphic vocabulary presented in the drawings and creates a two-direction route from the drawings to the print and vice versa.