The Goodman Gallery

Nontsikelelo Veleko

19 Jul - 11 Aug 2007

© Nontsikelelo Veleko
'Screamblacklips' | 2006
Archival pigment print on cotton rag paper
Image size – 40 x 29,5 cm | ed. of 10
NONTSIKELELO VELEKO
"Mute! Scream! Mute!"

July 19- August 11

On the 19th of July 2007 The Goodman Gallery will open an exhibition of photography entitled Mute!Scream!Mute! by Nontsikelelo Veleko.
Focusing on issues of the identity, Mute!Scream!Mute! examines how people present themselves to the outside world and thus construct their identities. Through the use fashion and clothing Nontsikelelo Veleko questions perceived notions of beauty. She focuses her lens on those around her, but at times she also turns the lens towards herself, posing both in guises of various identities and representing herself in self-portraiture.
The exhibition comprises three series of photographs.
www.notblackenough.lolo, a project that emerged out of Nontsikelelo Veleko’s early interests in issues surrounding identity in 2002. In this series of photographs she uses the self to explore South Africa’s mixed cultural heritage, assuming other peoples identities by donning different clothes and props. Her images challenge perceptions about identity that are based on appearances and historical assumptions (Murinik 2007). www.notblackenough.lolo explores Veleko’s identity in terms of the way other black people view her.
Placed in the context of urban life, Beauty is in the eye of the Beholder, continues Veleko’s exploration of identity. Beauty is in the eye of the Beholder is a study, documentation and constructing of urban street fashion culture in Johannesburg, South Africa. It specifically looks at urban fashion around Johannesburg’s city centers and surrounding townships. Veleko uses this series of photographs to examine how people present themselves to the outside world and construct their identities. These portraits challenge perceptions of beauty, examining the very act of judging others in terms of the external identities that they project.
A new photographic series of Self Portraits will also be exhibited on this exhibition, continuing Veleko’s exploration of identity on a more personal introspective level. These self-portraits represent Veleko in different guises, suggesting a shifting and elusive identity. Veleko makes use of performance in her self-portraits to project an understanding of the self.
This exhibition will open on Thursday 19th July 2007 from 18:00 – 20:00, and closes on the 11th August 2007.