Kunsthalle Basel

For his first institutional solo exhibition in Switzerland, artist Neïl Beloufa (* 1985) explores the power of personal storytelling in the construction of influential campaigns—whether in the founding of a company, a cult, or a political party. Visitors are guided through an interactive multimedia installation inspired by video games, where they become the center of their own success story. The exhibition presents Beloufa’s prolific oeuvre of videos, installations, and sculptures, which have relentlessly tackled reality, the information age, capitalism, and the ways power structures manifest in our present.