Robert la Roche
Personal View
04 Apr - 25 Sep 2016
Exhibition view
Robert La Roche
Sunglasses, model S-4
Advertising campaign for the women’s collection, Photographed by Brian Spence, ca. 1975
Sunglasses, model S-4
Advertising campaign for the women’s collection, Photographed by Brian Spence, ca. 1975
Robert La Roche
Sunglasses, model S-161
Photographed by Thomas Popinger, ca. 1997
Sunglasses, model S-161
Photographed by Thomas Popinger, ca. 1997
Robert La Roche
Sunglasses, model S-58
Advertising campaign for the women’s collection, Photographed by Gerhard Heller, ca. 1987
Sunglasses, model S-58
Advertising campaign for the women’s collection, Photographed by Gerhard Heller, ca. 1987
Robert La Roche
Model 181
Advertising campaign for the men’s collection, Photographed by Gerhard Heller, ca. 1988
Model 181
Advertising campaign for the men’s collection, Photographed by Gerhard Heller, ca. 1988
Robert La Roche
Clip-on glasses, model 209
Advertising campaign for the men’s collection, Photographed by Gerhard Heller, ca. 1988
Clip-on glasses, model 209
Advertising campaign for the men’s collection, Photographed by Gerhard Heller, ca. 1988
Robert La Roche
Sunglasses, model S-49
Advertising campaign for the women’s collection, Photographed by Gerhard Heller, ca. 1976
Sunglasses, model S-49
Advertising campaign for the women’s collection, Photographed by Gerhard Heller, ca. 1976
Exhibition view
Robert La Roche
Sunglasses, model S-88
Advertising campaign for the women’s collection, Photographed by Gerhard Heller, ca. 1990
Sunglasses, model S-88
Advertising campaign for the women’s collection, Photographed by Gerhard Heller, ca. 1990
Exhibition view
ROBERT LA ROCHE
Personal View
4 April – 25 September 2016
Curator: Thomas Geisler, Curator, MAK Design Collection
The first museum exhibition on the doyen of Austrian eyewear design, Robert La Roche, offers an overview of his singular oeuvre and focuses on the establishment of this successful, cosmopolitan brand in the world of fashion. The brand's ad campaigns are contemporary documents of the creative scene in Vienna from the 1970s to the 1990s, which also made waves internationally. Famous wearers of La Roche eyewear include Hollywood stars such as Arnold Schwarzenegger and Meryl Streep as well as artists such as Yoko Ono and Andy Warhol.
The occasion for this retrospective is the donation of an extensive selection of frames from La Roche's time as an active designer until the sale of the brand in 1999 to the MAK. Some 1 200 models–one-off pieces and mass-produced products–were created during this time.
The anecdotally structured exhibition offers insights into his design work and the dsign of his campagins, supplemented with sketches, photographs, videos, advertisements, and artifacts from the designer's archive. La Roche follows in the tradition of renowned eyewear designers such as Udo Proksch (aka Serge Kirchhofer), Cari Zalloni (CAZAL), and Dora Demmel for Silhouette as well as the eyewear manufacturer and inventor of Optyl Wilhelm Anger (Viennaline, CARRERA, Christian Dior, Porsche Design, etc.), who have established Austria's international reputation for outstanding eyewear design since the mid-20th century. The name Robert La Roche has become a cult brand and attained a global reputation. Today vintage originals of his classic eyewear once again enjoy enormous popularity.
Exhibition Design: Studio Okular, Vienna
Graphic Design: Andreas Berger, kratkys.net
Personal View
4 April – 25 September 2016
Curator: Thomas Geisler, Curator, MAK Design Collection
The first museum exhibition on the doyen of Austrian eyewear design, Robert La Roche, offers an overview of his singular oeuvre and focuses on the establishment of this successful, cosmopolitan brand in the world of fashion. The brand's ad campaigns are contemporary documents of the creative scene in Vienna from the 1970s to the 1990s, which also made waves internationally. Famous wearers of La Roche eyewear include Hollywood stars such as Arnold Schwarzenegger and Meryl Streep as well as artists such as Yoko Ono and Andy Warhol.
The occasion for this retrospective is the donation of an extensive selection of frames from La Roche's time as an active designer until the sale of the brand in 1999 to the MAK. Some 1 200 models–one-off pieces and mass-produced products–were created during this time.
The anecdotally structured exhibition offers insights into his design work and the dsign of his campagins, supplemented with sketches, photographs, videos, advertisements, and artifacts from the designer's archive. La Roche follows in the tradition of renowned eyewear designers such as Udo Proksch (aka Serge Kirchhofer), Cari Zalloni (CAZAL), and Dora Demmel for Silhouette as well as the eyewear manufacturer and inventor of Optyl Wilhelm Anger (Viennaline, CARRERA, Christian Dior, Porsche Design, etc.), who have established Austria's international reputation for outstanding eyewear design since the mid-20th century. The name Robert La Roche has become a cult brand and attained a global reputation. Today vintage originals of his classic eyewear once again enjoy enormous popularity.
Exhibition Design: Studio Okular, Vienna
Graphic Design: Andreas Berger, kratkys.net