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David Jablonowski

07 Mar - 04 Apr 2015

DAVID JABLONOWSKI
Trade Alert
7 March – 4 April 2015

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E-commerce giant Alibaba sends those Trade Alerts every two days to its customers to remind them for business opportunities and new supply contacts. Establishing online stores on Alibaba or Taobao requires little more than decent internet links and a logistics chain (often motorcycle delivery), so millions have been able to start selling goods at low cost. The trend has reversed the fortunes of many rural people who turn their hometowns into “Taobao” villages.Fine-tuned advertising, mostly of known as “You may also like” is a result of a web of personal information that creates a vague portrait of the artists browsing history.

In Jablonowski’s works, the algorithm has quite directly informed the selection of different elements for the work, while simultaneously showing its disorder.

Since 2008, Jablonowski has been working with the sculptural qualities of communication technologies. For his third solo show at the gallery, he continues this interest with an investigation into the latest developments as well as its historical foundations in digital marketing, data prediction and global trading. The series “Prediction Tower, Hype cycle” for example, derives from standard and shiny corporate displays and objects selected through digital search algorithms. While the Prediction Towers seem to be a manifestation of an unlived future, the wooden flails for crop production seems like frozen history, it has outrun its function and no matter what upgrade, the hype cycle no longer counts.

In the same global range the search algorithms flow, the exhibition reflects on a globalized market that benefits from the technological advantages.

In his sculptural merging a German census critic form 1987 is positioned next to an early European- Japanese “Nanban Trade” conflict visualized in the video game Shogun 2. An ethnographical Papua-New Guinean “shopping bag”, a copy and decorative object of a Dutch VOC canon, African transport bins as well as Aluminum from Surinam minerals and LED light panels produced in China form an eclectic raw-material for the displayed sculptures. Less interested in the digital and Internet aesthetics Jablonowski work is more interested in the structures- and logic- surplus of Hyperlink Systems.
 

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