Elfie Tromp

Slogans for Rotterdam

18 May - 10 Jul 2016

Douglas Coupland - Slogans for the 21th Century
Slogans for Rotterdam
18 May - 10 July 2016

Author and fourth generation Rotterdammer Elfie Tromp invites fellow Rotterdammers, including artists, thinkers, and writers, but also a barkeeper and students, to create a slogan for the future of Rotterdam. With Slogans for Rotterdam, the city’s current slogan, ‘Make it Happen’, is examined and questioned. Is this the perfect slogan for Rotterdam or can we propose a better motto to the city’s Mayor, Ahmed Aboutaleb? Inspired by Douglas Coupland’s Slogans for the 21st Century, ‘Slogans for Rotterdam’ is a growing collection of statements in which he tries to isolate twenty-first-century attitudes from those of the twentieth.

Author Elfie Tromp will regularly sit at her desk in the exhibition to work in-situ, writing her future and new slogans together with her guests. On Wednesday 18 May, Douglas Coupland unveils his first ‘Slogan for Rotterdam’. The new slogans are compiled and presented at TENT as part of the Utopian Dreams exhibition. The slogans are also digitally distributed through TENT’s Facebook, Instagram, and Twitter.

Elfie Tromp works on her new texts and slogans in TENT from 13.00 until 17.00 hrs on the following days:
April: Sat 23 april / Sun 24 april / Thu 28 april / Sat 30 april
May: Fri 6 may / Sun 8 may / Fri 13 may / Sun 15 may / Fri 20 may / Sat 21 may
June: Fri 3 june / Sat 4 june / Sat 11 june / Sat 18 june / Fri 24 june /Sat 25 june
July: Fri 1 july / Sat 2 july / Thu 7 july

In 2015-16, in the context of Rotterdam Celebrates the City!, Kunstblock is working with Douglas Coupland as its ‘Artist in Focus’ under the title Futurosity. Coupland (1961) is a Canadian visual artist, best-selling author, designer, and avid collector. His first novel, Generation X, gained him an overnight reputation as a visionary of our future. The Futurosity Summit, a symposium with Douglas Coupland analysing the human relationship to the concept of ‘future’, takes place on 18 and 19 May.

Kunstblock is TENT Rotterdam, CBK Rotterdam, V2_ Instituut voor de Instabiele Media, Showroom MAMA, Witte de With Center for Contemporary Art en WORM, Instituut voor Avantgardistische Recreatie.

Futurosity is part of Rotterdam viert de stad! and is supported by Gemeente Rotterdam and The Art of Impact.

Tags: Douglas Coupland