Joe Scanlan
05 Sep - 03 Oct 2009
JOE SCALAN
"Diversification"
Sectors
Fine art, cosmetics, advertising, set design, product development, web content, media and publishing, funeral services, academia, waste management, travel and leisure
Affects
Flatness, coldness, order, artifice, solidity, charm, humor, elegance, optimism, discomfort, suspicion, levity, beauty, catharsis, resignation
Atmospheres
Breezy, quotidian, impulsive, silent, absurd, placid, hopeful, virtual, uncertain, colorful, abundant, opportune, convivial, guarded, dead
Applications
Thinking, branding, staging, lighting, shooting, drawing, patterning, repurposing, covering, flattening, joining, clicking, dragging, storing, compressing, arranging, stacking, fluffing, inserting, shelving, organizing, appropriating, changing, networking, mounting, performing, mirroring, styling, framing
Materials
Bamboo, sunlight, aluminum, ink, acrylic, Plexiglas, spray paint, cardboard, celluloid, vinyl, fluorescent light, graphite, rubber, silicon, copper, silver, plastic, electricity, glass, shrink wrap, polyethylene, oil paint, air, gesso, canvas, melamine, Masonite, MDF, paper, polyester, felt, Styrofoam, wood, Sintra, metal, Foamcore, cotton, straw
Diversification
Diversification has two common definitions. The first is a business growth strategy conceived by Igor Ansoff (1918–2002), a Russian-born mathematician and émigré to the United States. While working in the aerospace industry Ansoff devised his eponymous Product-Market Growth Matrix, a four-part graph outlining the possible growth strategies that a business might employ, from the least risky (Market Penetration) to the most risky (Diversification). The first strategy, Market Penetration, means selling more of what you already produce in the market you already inhabit. The second strategy, Market Development, means finding new markets for what you already produce. The third, Product Development, means staying in your current market but developing new products for it. The fourth, Diversification, means coming up with new products and also developing new markets for them. Of the four strategies Diversification is the most intensive and radical, since everything involved in the venture must be built from scratch—including its customers. It entails not only researching and developing a new product but also creating the mechanisms of desire for it, from brand identity and copywriting to publicity and demographics.
The second definition relates to investment management. Having a diversified portfolio of investments—securities, real estate, gold, fine art—is a strategy in which the volatility of any one sector is hedged against the average of the others as a way to minimize overall risk. A diversified portfolio will never achieve the kind of returns that a portfolio of stocks or gold alone might achieve, but it will also never experience the steep losses that stocks and gold are capable of.
Simply put, Diversification is the safest way to consume things but the riskiest way to produce them. Although it is seldom invoked in the art world, Diversification can be corollary to much that transpires between artists, critics, galleries and museums. Although it is seldom invoked in the art world, Diversification can be corollary to much that transpires between artists, critics, galleries and museums. Although it is seldom invoked in the art world, Diversification can be corollary to much that transpires between artists, critics, galleries and museums. Although it is seldom invoked in the art world, Diversification can be corollary to much that transpires between artists, critics, galleries and museums. Although it is seldom invoked in the art world, Diversification can be corollary to much that transpires between artists, critics, galleries and museums. Although it is seldom invoked in the art world, Diversification can be corollary to much that transpires between artists, critics, galleries and museums. Although it is seldom invoked in the art world, Diversification can be corollary to much that transpires between artists, critics, galleries and museums.
in recent years a third, “hybrid” definition of the term has emerged, whereby a business entity—usually a large multinational corporation like LVMH or General Electric—owns a wide array of smaller companies whose products and services help diversify the larger company’s business stake. In such an arrangement, the larger company does not producing anything. Rather, its sole reason for being is to invest in—and profit from—a conglomeration of smaller companies.
"Diversification"
Sectors
Fine art, cosmetics, advertising, set design, product development, web content, media and publishing, funeral services, academia, waste management, travel and leisure
Affects
Flatness, coldness, order, artifice, solidity, charm, humor, elegance, optimism, discomfort, suspicion, levity, beauty, catharsis, resignation
Atmospheres
Breezy, quotidian, impulsive, silent, absurd, placid, hopeful, virtual, uncertain, colorful, abundant, opportune, convivial, guarded, dead
Applications
Thinking, branding, staging, lighting, shooting, drawing, patterning, repurposing, covering, flattening, joining, clicking, dragging, storing, compressing, arranging, stacking, fluffing, inserting, shelving, organizing, appropriating, changing, networking, mounting, performing, mirroring, styling, framing
Materials
Bamboo, sunlight, aluminum, ink, acrylic, Plexiglas, spray paint, cardboard, celluloid, vinyl, fluorescent light, graphite, rubber, silicon, copper, silver, plastic, electricity, glass, shrink wrap, polyethylene, oil paint, air, gesso, canvas, melamine, Masonite, MDF, paper, polyester, felt, Styrofoam, wood, Sintra, metal, Foamcore, cotton, straw
Diversification
Diversification has two common definitions. The first is a business growth strategy conceived by Igor Ansoff (1918–2002), a Russian-born mathematician and émigré to the United States. While working in the aerospace industry Ansoff devised his eponymous Product-Market Growth Matrix, a four-part graph outlining the possible growth strategies that a business might employ, from the least risky (Market Penetration) to the most risky (Diversification). The first strategy, Market Penetration, means selling more of what you already produce in the market you already inhabit. The second strategy, Market Development, means finding new markets for what you already produce. The third, Product Development, means staying in your current market but developing new products for it. The fourth, Diversification, means coming up with new products and also developing new markets for them. Of the four strategies Diversification is the most intensive and radical, since everything involved in the venture must be built from scratch—including its customers. It entails not only researching and developing a new product but also creating the mechanisms of desire for it, from brand identity and copywriting to publicity and demographics.
The second definition relates to investment management. Having a diversified portfolio of investments—securities, real estate, gold, fine art—is a strategy in which the volatility of any one sector is hedged against the average of the others as a way to minimize overall risk. A diversified portfolio will never achieve the kind of returns that a portfolio of stocks or gold alone might achieve, but it will also never experience the steep losses that stocks and gold are capable of.
Simply put, Diversification is the safest way to consume things but the riskiest way to produce them. Although it is seldom invoked in the art world, Diversification can be corollary to much that transpires between artists, critics, galleries and museums. Although it is seldom invoked in the art world, Diversification can be corollary to much that transpires between artists, critics, galleries and museums. Although it is seldom invoked in the art world, Diversification can be corollary to much that transpires between artists, critics, galleries and museums. Although it is seldom invoked in the art world, Diversification can be corollary to much that transpires between artists, critics, galleries and museums. Although it is seldom invoked in the art world, Diversification can be corollary to much that transpires between artists, critics, galleries and museums. Although it is seldom invoked in the art world, Diversification can be corollary to much that transpires between artists, critics, galleries and museums. Although it is seldom invoked in the art world, Diversification can be corollary to much that transpires between artists, critics, galleries and museums.
in recent years a third, “hybrid” definition of the term has emerged, whereby a business entity—usually a large multinational corporation like LVMH or General Electric—owns a wide array of smaller companies whose products and services help diversify the larger company’s business stake. In such an arrangement, the larger company does not producing anything. Rather, its sole reason for being is to invest in—and profit from—a conglomeration of smaller companies.