Travesia Cuatro

Juan De Sande

17 Nov 2012 - 20 Jan 2013

© Juan De Sande
Untitled, 2012
Giclée print
42 x 42 cm
JUAN DE SANDE
Como si hubiéramos sido salvados
17 November 2012 - 20 January, 2013

“_ Run!.....Stop right there!.......Now jump! _ Fuck off...”
Notes about “As If We Had Been Saved”

“My work is not a metaphor.” When I see a dove land on my windowsill, I don’t think about world peace or nations living in harmony. I scare it away while mumbling “get lost you winged rat” under my breath. Throughout the years, literalness has been a constant element in my work. It is impossible to beat or imitate the direct experience of reality, and any creation that tries to reproduce it will always be a poor impression of the original.
By using the elements that reality provides I aim to create something new, a new reality that causes a new impression; a new experience.
The title of this exhibition seeks to highlight the theatrical purpose of the images, both because of the artificial elaboration of the works and the ambition to be universal, up-to-date and devoted to reality.
For some time now, perhaps always, music has been an unspoken building block in the creation of my work, especially rhythm. As a matter of fact, my series are the materialization of the beat. By isolating the flow of impermanence and introducing new rhythms, the “object” is removed from the flow and turned into a figure (V. Bozal) in order to contemplate “things” in a different way.
This new series of non-documentary images is about just that. (By the way, I love good documentary photography; Walker Evans is still my favorite photographer.) These “things”, these wrappings are found in ordinary, everyday and even dull seeming contexts and then singled out, “creating a new rhythm.” I suppose adding color to highlight the main form in each image comes from rediscovering authors such as Gerrit Rietveld, whose books I have been compulsively acquiring for the past five or six years. Architecture is also important in my work.
From the beginning I envisioned this series in black and white and in color yet I was unsure how to make amends with this dichotomy. Finally I found the solution one day this past March by adding color to black and white photographs. This way the musicality and time are kept in an obvious fashion and the works are no longer “snapshots”. Somehow the photographed object is given a different meaning thereby creating an experience based on perception and not on imagination.
Finally, I’d just like to say that all of the ideas behind my work, whether good or bad, interesting or not, aim to accomplish “good form”, that is, a good visual result. The trouble with the Milky Way, however, is that, as art, it is banal. (C. Greenberg)
Juan de Sande Madrid, 18 October 2012
 

Tags: Walker Evans, Gerrit Rietveld, Juan De Sande