How Wine Became Modern
20 Nov 2010 - 17 Apr 2011
HOW WINE BECAME MODERN
Design + Wine 1976 to Now
November 20, 2010 - April 17, 2011
Organized by Henry Urbach, SFMOMA's Helen Hilton Raiser Curator of Architecture and Design, this exhibition will explore the relationship between design, architecture, and wine in modern culture. How Wine Became Modern looks at the material and visual culture of wine over the past three decades and offers a fresh way of understanding the contemporary culture of wine and the role that architecture and design have played in its transformation. It marks the first time that modern, global wine culture has been considered as an integrated, expansive, and rich set of cultural phenomena. The presentation will combine original artifacts and commissioned artworks with multimedia presentations to engage multiple senses, including taste and smell. The exhibition will include aerial photographs of wine-growing regions as well as winery architecture, wine labels, and glassware.
Design + Wine 1976 to Now
November 20, 2010 - April 17, 2011
Organized by Henry Urbach, SFMOMA's Helen Hilton Raiser Curator of Architecture and Design, this exhibition will explore the relationship between design, architecture, and wine in modern culture. How Wine Became Modern looks at the material and visual culture of wine over the past three decades and offers a fresh way of understanding the contemporary culture of wine and the role that architecture and design have played in its transformation. It marks the first time that modern, global wine culture has been considered as an integrated, expansive, and rich set of cultural phenomena. The presentation will combine original artifacts and commissioned artworks with multimedia presentations to engage multiple senses, including taste and smell. The exhibition will include aerial photographs of wine-growing regions as well as winery architecture, wine labels, and glassware.