SFMoMA Museum of Modern Art

Otl Aicher

06 Feb - 07 Jul 2009

© Otl Aicher
Official Poster: Munich Olympics, 1972
Collection Joe Miller; © Estate of Otl Aicher/German National Olympic Committee
OTL AICHER
"München 1972"

February 06 - July 07, 2009

With his graphic design work for the 1972 Olympic Games in Munich, Otl Aicher (who also designed for Braun and Lufthansa) developed a comprehensive system to articulate the games' character across a wide range of materials, from signage to printed pieces and even staff uniforms. Works in this exhibition, including official posters and sporting event tickets, demonstrate the design tools Aicher used to join individual elements to the collective: structural grids, a bold and animating color palette, and ingenious pictograms. Aicher's orderly and pleasant design nimbly carried the weight of modern German history as it repositioned the nation's hospitality on the world stage.