Florida 2
09 Oct - 13 Nov 2010
FLORIDA 2
09.10.2010 - 13.11.2010
Luuk Bode, Creative Factory, Kunstplatform De Kapsalon, The Patching Zone, Gil & Moti, Martine Herman
Florida is a long-term research project in which TENT examines the significance of art and culture for the climate for setting up in South Rotterdam. How is art settling into this changing district, where is it flourishing and why? What effect does the growing cultural infrastructure have on South Rotterdam? Florida 2 seeks out the physical and digital connections and relationships; and asks how art can contribute to the visibility of its cultural infrastructure.
This edition is based on the commissioning of a number of artists’ teams to investigate the promotional possibilities of art and creativity along the connecting East-West axis. Around this core project, an exhibition is presented in which artists give their views on international, local, digital and physical connections and a series of events are on the programme, in which the distinctive features, visibility and attractiveness of art and culture within changing city districts is examined in more depth.
Richard Florida’s theory, as formulated in his Rise of the Creative Class (2004), speaks of the positive economic effects that creative entrepreneurs can have on the city or district in which they live. In recent years, Florida’s book has served as the bible for policymakers and town planners and the establishment of artists’ initiatives in South Rotterdam was seen as an important engine for economic growth. A string of cultural intersections is being created from Oud Charlois to Oud Feijenoord. These intersections generally run along the East-West axis, straight through South Rotterdam. An axis that can become an important connecting element, like the Cultural Axis that already exists in the city centre. Commissioned by Pact op Zuid, TENT has invited five artists’ teams to spend the next two months developing campaign proposals in order to put Kunst op Zuid on the map. The project concurs with the ideas of Gerard Marlet in De Aantrekkelijke Stad (The Attractive City) (2009) in which he states that the continuous visibility of cultural production plays a greater role than previously thought. Precisely now, as we head towards major cuts in the arts sector and the city council is reconsidering the importance of art for its community, Rotterdam artists are putting Kunst op Zuid on the Map.
Artist Luuk Bode creates a monumental mural in the Gemaal in which he paints an ode to transportation links in a geometric formal idiom; artistic hotbed Creative Factory presents a version of the upcoming beamer project as a foretaste of a large projection screen with digital art in the public space in South Rotterdam; the new Kunstplatform de Kapsalon (Art Platform The Barbershop) shows the conclusions of its European road trip in search of its cultural connections; media lab The Patching Zone presents a work conference and a publication on digital South Rotterdam. New work by artist duo Gil & Moti is also on display and a continuous film programme on South Rotterdam, compiled by Martine Herman, is being shown
09.10.2010 - 13.11.2010
Luuk Bode, Creative Factory, Kunstplatform De Kapsalon, The Patching Zone, Gil & Moti, Martine Herman
Florida is a long-term research project in which TENT examines the significance of art and culture for the climate for setting up in South Rotterdam. How is art settling into this changing district, where is it flourishing and why? What effect does the growing cultural infrastructure have on South Rotterdam? Florida 2 seeks out the physical and digital connections and relationships; and asks how art can contribute to the visibility of its cultural infrastructure.
This edition is based on the commissioning of a number of artists’ teams to investigate the promotional possibilities of art and creativity along the connecting East-West axis. Around this core project, an exhibition is presented in which artists give their views on international, local, digital and physical connections and a series of events are on the programme, in which the distinctive features, visibility and attractiveness of art and culture within changing city districts is examined in more depth.
Richard Florida’s theory, as formulated in his Rise of the Creative Class (2004), speaks of the positive economic effects that creative entrepreneurs can have on the city or district in which they live. In recent years, Florida’s book has served as the bible for policymakers and town planners and the establishment of artists’ initiatives in South Rotterdam was seen as an important engine for economic growth. A string of cultural intersections is being created from Oud Charlois to Oud Feijenoord. These intersections generally run along the East-West axis, straight through South Rotterdam. An axis that can become an important connecting element, like the Cultural Axis that already exists in the city centre. Commissioned by Pact op Zuid, TENT has invited five artists’ teams to spend the next two months developing campaign proposals in order to put Kunst op Zuid on the map. The project concurs with the ideas of Gerard Marlet in De Aantrekkelijke Stad (The Attractive City) (2009) in which he states that the continuous visibility of cultural production plays a greater role than previously thought. Precisely now, as we head towards major cuts in the arts sector and the city council is reconsidering the importance of art for its community, Rotterdam artists are putting Kunst op Zuid on the Map.
Artist Luuk Bode creates a monumental mural in the Gemaal in which he paints an ode to transportation links in a geometric formal idiom; artistic hotbed Creative Factory presents a version of the upcoming beamer project as a foretaste of a large projection screen with digital art in the public space in South Rotterdam; the new Kunstplatform de Kapsalon (Art Platform The Barbershop) shows the conclusions of its European road trip in search of its cultural connections; media lab The Patching Zone presents a work conference and a publication on digital South Rotterdam. New work by artist duo Gil & Moti is also on display and a continuous film programme on South Rotterdam, compiled by Martine Herman, is being shown